12/12/2023 0 Comments Best time to post on linkedin monday![]() ![]() This may well be a different strategy to yours, that's OK.Ĭomplete Answer Part 2: Can you post more frequently? Fore sure you can. Remember I’m trying to drive engagement opportunities NOT masses of likes, shares, comments. I find I get good interactions on Sunday afternoon 2 – 6pm.ĭuring the weekdays, I always post the best piece of content in the afternoon and something a little lighter in the morning. For me, specifically sales managers and leaders who are looking for something to share to talk about in their Monday (or Tuesday) sales meeting. Sunday: it’s all about that middle tier executive who is trying to get a jump on Monday. If I’m emailing a senior executive, I’m likely to schedule it (yep – I use automation to send emails at specific times) or send an article on Saturday morning as they are thinking more about the overall strategy of their business rather than the day-to-day battles of running the business. Saturday: I have a theory that Saturday is a great day to reach high-level executives as they start to move away from transactional thinking about their business and think more strategically about their busineesses. Last thing I want to do is drive some interaction which I won’t get a chance to respond to. Tue – Thursday: Travel times (Public transport/ early risers) and the evening is great, lots of interaction on Tuesday and Wed evenings from 5pm – 10pm (key opportunity right here) this is when I typically post my best material.įriday: Only post in the AM as I’m usually unable or unwilling to respond to too much social activity as I and the rest of the sellers in the time zone start to wind down. Monday: People are looking for a little motivation to get through the day and I don’t get huge amounts of interaction on Monday morning. ![]() My posting theory is driven by these assumptions and theories: (If you’d like a copy of this year’s YELLOW report shoot me a message and I’ll happily share it). I think when you are looking for 3rd party reports around timings and frequency, I’d be trying to make sure you were using localised data. The Sensis or Yellow social media report is an Australian report and valuable. There is a bunch of other supporting reports which seem to support my experience, at least broadly. If you have a different point of view – cool, please let me know what’s working for you and when. Secondly, I have come to these times as ‘best time’ simply by trial and error BY me over time. These times are when I lay out my best articles to drive engagement in order to start conversations and interactions. Note: These are for scheduled posts, of course, if I’m on the platform and active I may well post, share and comment on others activities many more times during the day. Then, for ease my posting schedule looks like this. If you’re target audience is your regular desk jockey running a typical 9 – 5 (7:30am- 7pm) type role, just like mine. Think about that when you develop a schedule. Key take away here is each industry and perhaps even each role inside that industry might have different content consumption times. They start later, finish later and have vastly different down times and busy times compared to most other industries. the stuff you posted at 8am is not going to be AS easily found at 6pm at night.Ĭomplete Answer Part 1: For example as someone who used to work in the entertainment industry, I noticed that the times these individuals work is greatly different to those in a typical desk jockey type role. Remember, social posting is just like a time line. Perhaps make a very simple diary of your social activity, just for a week, and then post at the start of those times to best hit your audience with your posts and activity just as everyone is coming on line. Quick answer: Assuming you are targeting people just like you, who are in the same industry and the same types of roles, with a similar daily activity, then simply notice what times you’re online and on what your social media is and post at those times. A: When your prospect is most likely to answer them and if you’re not sure when that is – well just call (post) now.Ī content schedule is the same, post when your clients/ prospects or network, hopefully these are one and the same, are most likely going to be on their chosen #social media application, if you’re in doubt, then just post now. It’s a bit like that old question when is the best time to make outbound calls. I’ll give you a quick answer and a complete answer, in 3 stages. ![]() One of the most common questions I get when we start talking about content is WHEN? When is the best time to post content on #LinkedIn?
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